lundi 24 novembre 2008

About Soren Mork Petersen's Loser Generated Content

“Web 2.0 emerged primarily after thedotcom crisis” Søren Mørk Petersen, Loser Generated Content : From Participation to Exploitation

 

Many things were said about Web 2.0, but it is the first time that I see put a such direct link between the  emergence of the Web 2.0 and the crisis which crossed  by the dotcoms.

Søren Mørk Petersen shows that Web 2.0 is also a change of an economic model which had carried some companies - dotcoms - at incredible tops. However much had been unable to sell goods on line - that's one of the origins or the crisis.

The change consisted to organize and sell what Internet makes do best: the hype and the buzz. The  ingenuity - some will say the juggling - consisted has to let the users produce the contents and to use these contents to produce richness.

 

Søren Mørk Petersen gives several examples of them: Google, AOL, contents generated by the users, blogists and sites of social networks. I would take again only the first two examples

Google:  the repurchase by Google of the files of DejaNews enables the compagny to valorise years of conversations on Usenet. The interface proposed by Google does not make it possible any more to make the difference between Google groups and Usenet. Created in 1979 by four students, Usenet was for a long time the heart of the life on line. It is a space which is not without making think of the blogosphère today. The hierarchy is decentralized there: each one can manage its own Usenet waiter, and each one can write what he wants.

 

AOL: in 1999, some Net surfers assigned AOL in justice. They asked to the Internet Provider a remuneration for every hour that they had passed to animate the AOL forums, bringing contents, creating and supporting conversations, building the feeling of a community. The investigation was closed in 2001, without an answer of the american state not being brought.

This question is still relevant :who owns the contents produced on Facebook, Flickr, in a  MMORPG ? Who owns the machiminas? They belong to those which produce, edit, read them ? Or they belong to the editors of the video games or the sites of social networks  ?

 

What Søren Mørk Petersen says about the  in connection with the repurchase by Google of the DejaNews files 

This strategy can be charaterized as a reterritorialisation of free labour into a capitalistic structure of profit making

can today easily be extended to the Internet, from the blogosphere to the social networking sites through folksonomies. The entire system is based on the capture of content produced by users. Add new content on the Internet, a comment on a blog, an image on Flickr, fill a profile on Lindedkin create a link with the tip of the capitalist system. And this deepens as the relationship that we forged with other human beings are built.

 

In the clouds, the raw material of capitalism, is our social relations.

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